Nightlife Events – Distilled spirits, beer and ale or fine wine?
For those who enjoy a night out on the town, it is not a big secret that the consumption of alcohol is one of the activities that people take pleasure in. An important question on any given night is which type to indulge? According to IBISWorld’s Bars and Nightclubs in the US Industry Report (August 2016), 35.4% of sales is from distilled spirit drinks, while 33.6% of sales is from beer and ale and 7.7% of sales is from wine. Numbers do not lie, but the reasoning behind these numbers could prove to be in contrast with the current supply/demand business practice. So I ask, what type of alcohol do you consume and why? And, is what you consume different from what you actually prefer?